Shopee

Shopee is one of the leading e-commerce platforms in Southeast Asia, covering multiple markets such as Singapore, Malaysia, the Philippines, Thailand, Vietnam, Brazil, and setting up cross-border business offices in Shenzhen, Shanghai, and Hong Kong, China. In 2023, Shopee's total order volume reached 8.2 billion, with a year-on-year increase of 40% in the second quarter of 2024, demonstrating strong growth momentum. According to data.ai data, in the first half of 2024, Shopee ranked first among global shopping app users in the Google Play Store, and also ranked first in multiple indicators such as total usage time, average monthly activity, and total downloads among shopping app users in Southeast Asia and Brazil. Shopee has a wide brand influence and will be selected as the number one most valuable retail brand in Southeast Asia by Kantar BrandZ in 2023. The parent company, Sea Group, was founded in 2009 and is a leading consumer Internet enterprise in the world. Its business covers electronic entertainment, e-commerce, digital payment and other fields.

Shopee provides multiple advantages for sellers. Firstly, Shopee provides free entry services without platform usage fees, annual fees, or deposits. New sellers are free of commission for the first three months, and the commission rate thereafter is 5% -6%, plus a 2% transaction fee, which is relatively reasonable. Secondly, Shopee has a low entry threshold and requires a legal business license or individual business qualification, as well as a certain amount of cross-border e-commerce experience and product quantity. In addition, Shopee provides multilingual support and self built SLS logistics solutions, simplifying cross-border logistics processes. These advantages have attracted a large number of sellers to join, especially novice sellers.

Shopee has a huge user base, with mobile clients contributing over 90% of traffic and over 20 million social media followers. Clothing accessories, beauty, maternity and baby products, home decor, and popular shoes and bags are the main categories, but with the increase of male users and different consumer demands, Shopee is expanding into the full range of categories such as 3C digital, men's clothing, and outdoor products. Shopee has successfully attracted a large number of users through market diversification and rich product selection, and has become one of the fastest-growing e-commerce platforms in Southeast Asia.