Etsy

Etsy is a global creative marketplace e-commerce platform that focuses on buying and selling handicrafts and uniquely designed products. Etsy was founded in 2005, connecting millions of passionate and creative buyers and sellers, providing a platform for craftsmen and entrepreneurs to connect with thoughtful consumers.

Etsy's main feature is selling handmade products such as art, clothing, jewelry, household items, and exclusive design products. The products on the platform emphasize originality and handmade craftsmanship, avoiding competition with homogenized products from other e-commerce platforms.

Etsy provides sellers with a variety of auxiliary tools and resources, such as the Sell on Etsy App, discounted postage, simple store settings, etc., to help sellers successfully operate their stores. In addition, Etsy provides multiple ways to respond to seller inquiries, such as phone calls and emails, and has established seller magazines and forums to provide support for sellers.

Etsy's competitive advantage lies in its unique platform positioning and policy emphasizing originality and handmade production. The differentiation of products on the platform brings price advantages and profit margins, with short payment cycles and low probability of fund freezing. However, Etsy has strict requirements for originality, and stores that steal images or have a high repetition rate are prone to account suspension.

Etsy's future plans include launching a paid subscription service for Etsy Insider, offering free shipping and early access to specific products, as well as initiatives to expand market share, such as increasing app penetration and quality rating systems. These measures aim to enhance competitiveness with competitors such as Amazon and increase the frequency of repeat customers.