Shein

Shein is an international B2C fast fashion e-commerce company founded in 2008, headquartered in Guangzhou, China. It mainly operates women's clothing and also provides fashion products such as men's clothing, children's clothing, accessories, shoes, bags, etc. Shein optimizes production processes, improves production efficiency and quality stability, reduces costs, and shortens delivery cycles in supply chain management through digitization and intelligence, thereby enhancing competitiveness. The company is committed to allowing "everyone to enjoy the beauty of fashion", empowering suppliers to jointly create agile and flexible supply chains through on-demand production models, reducing waste, and providing rich and cost-effective fashion products to global consumers. Shein has entered multiple markets including North America, Europe, the Middle East, India, Southeast Asia, and South America, and replaced Amazon as the most downloaded shopping app on iOS and Android platforms in the United States in 2021. In 2024, Shein officially entered the Korean market and partnered with actor Kim Yoo jung to endorse its brand Dazy. ‌